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Filtering Out All the [Market] Noise – ESW #264

Summary

There’s a LOT of noise in the security industry. We’ve catalogued over 10,000 cybersecurity products and each of the companies behind these products has a marketing team, a twitter account, a blog, and a ton of content to blast at enterprise security buyers.

There’s an interesting connection between GreyNoise’s product, founder, and principles. While building a product that filtered out the noise that wastes most security operations teams’ time, Andrew was dead set against building a startup that resembled the typical security startup.

We’ll discuss Andrew’s unique path to market, the latest features of GreyNoise, and where the lines are drawn between malicious and benign scanning.

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